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After Mode is forced to abandon its big Christmas photo shoot because another magazine has copied the idea, Betty forms an uneasy alliance with Marc and Amanda. The three fear they may have leaked the idea to someone at the rival mag. Meanwhile, Daniel and Wilhelmina reluctantly work together to come up with a new photo spread as Mode’s deadline looms, and Betty’s nephew, Justin, is oblivious to the turmoil as he spends a day at the magazine for a class project.
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Betty uses her Queens connections to lure Vincent Bianchi, a famous photographer, to shoot for the magazine. When Bianchi insists that Betty meet him at a posh restaurant, she gets a makeover. But things don’t quite turn out as planned. In the mean time, Bradford tries to get his hands on the car Fey Sommers’ died in and Wilhelmina primps for a big date.
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Betty loses a book, which is the complete new edition of the magazine and is containing un-retouched photos of a popular actress. She has to find the book before the photos get out to the rest of the press. Meanwhile, Wilhelmina plots to use the snafu to bring Daniel down and Bradford Meade secretively inquires about Fey Sommers’ final effects.
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Reveolves around an unattractive secretary at a fashion magazine. Based on the Colombian telenovela “Betty La Fea.”
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Just as Gio makes Betty an incredibly romantic offer, Henry pops back into her life with a proposal of his own. Meanwhile, Betty finds herself centerfield at the charity softball game of the year: Mode vs. ELLE Magazine. Can Wilhelmina strike out ELLE’s star player, supermodel Naomi Campbell? In other developments, an orphaned boy from France turns up at Mode with an amazing claim, and Hilda learns some shocking news about Coach Diaz.
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Betty, still missing Henry, fights her attraction to Gio, but later finds herself stuck with him when both volunteer to chaperone Justin’s middle school dance. Meanwhile, Hilda tries to get Coach Diaz (guest star Eddie Cibrian) to notice her; Amanda agrees to do a reality show with her dad, KISS rock legend Gene Simmons; and Daniel feels the heat when Wilhelmina makes her triumphant return to Mode amid a media frenzy.
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Betty switches gears with rival Charlie (guest star Jayma Mays) and tries to befriend her by throwing a baby shower, a party that no one will ever forget. Meanwhile, Hilda confronts Justin’s PE teacher (guest star Eddie Cibrian as Coach Diaz) when she learns Justin is flunking gym; Daniel unravels after his break-up with Renee, and Christina finally learns who fathered the baby she’s carrying for Wilhelmina.
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An increasingly delusional Renee (guest star Gabrielle Union) becomes convinced that Betty is in love with Daniel and therefore is her rival for his affections. Meanwhile, Hilda’s new client at the beauty shop turns out to be ex-neighbor and lifetime nemesis Gina Gambarro (guest star Ava Gaudet), who returns to Queens to rub her fabulous life and wealthy doctor husband in Hilda’s face.
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It is Betty’s 24th birthday and she wants it to be perfect. Unfortunately, her plan of going out with Henry is disrupted when Charlie returns to New York to be with him. Gio kindly gives Betty a dream birthday. Meanwhile, Daniel is still dating Renee, whom Wilhelmina still unsuccessfully tries to keep Daniel away from.
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Encouraged by both Gio and Henry, Betty accepts her first writing assignment and ends up researching picking up artist techniques. Daniel is fascinated with a new woman, Renee, who is more related to him than he is aware. Amanda continues her search for her father. Claire is determined to start a new magazine against the will of her children. Henry tells Betty how he feels about Gio and Betty has to make a decision about it.